We use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save your time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.
You can accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the “tripsnstay” Subscription Service or Websites you visit. "tripsnstay" keeps track of the Websites and pages you visit within "tripsnstay", in order to determine what portion of the "tripsnstay" Website or Subscription Service is the most popular or most used. This data is used to deliver customized content and promotions within the "tripsnstay" Website and Subscription Service to customers whose behavior indicates that they are interested in a subject area.
We may collect demographic information, such as your ZIP code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other personal information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. This information is used by "tripsnstay" for the operation of the Subscription Service, to maintain quality of the Subscription Service, and to provide general statistics regarding use of the "tripsnstay" Website. For these purposes, we do link this automatically collected data to Personal Information such as name, email address, address, and phone number.
Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Website and Subscription Service by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers' Personal Information. If you would like to opt-out of these emails, please see "Opting Out and Unsubscribing".
Third Party Tracking Technologies
Some of our websites and emails with HTML format may use markers and/or cookies to compile statistics regarding the usage of "tripsnstay". One web marker is an image placed in the message to inform "tripsnstay" that said message has been viewed, with the sole purpose of compiling usage statistics.